I'M ELIZABETH BATTAGLIA
(Call me Liz.)
I’m passionate about crafting creative visuals across media, with robust experience in branding, digital, print, and UI/UX design. Extensive knowledge of finance, wellness, and consumer goods, with a healthy dose of freelance across multiple industries. I love creating impactful, results-driven work, and building new brands when possible. (That's the fun part!)
ABOUT ME
Creative Director with 20+ Years of Experience
(I don't look that old, do I? Don't answer that.)
I'm a fan of the "big idea"—and sometimes the small ones, too. A lover of bad jokes, puns, and a fierce supporter of the Oxford comma.
Grammatical proclivities aside, I thrive at the intersection of high-quality design, creative execution, and efficiency. I can create a concept and bring it to life across multiple formats—branding, digital, print, social, and UI/UX. I’m passionate about creating visually compelling, performance-driven work that not only looks great but also delivers results. I've worked with major brands in insurance, finance, insuretech, fintech, retail, consumer goods, pharma, fitness, wellness and more. And, when the job suits, I'll make a new brand. That is the most fun.
Key Achievements
Client Success & Creative Impact
Saved our biggest client, generating $53 million in billings annually, leading to my first merit raise. A testament to the power of creative innovation in high-stakes situations.
Multi-Million Dollar Campaigns
Developed creative for direct mail campaigns, reaching millions of recipients and contributing to over $140 million in billings. My work spanned both copy and design to drive massive results.
Sub-Brand Creation & Business Strategy
Unprompted, I created a sub-brand for an existing client, developing brand guidelines and a business strategy that brought in over $100k, earning me my second merit raise.
Rising Star Award & Recognition
Awarded the “Rising Star” for excellence in design and business impact. This recognition came with my third merit raise, highlighting my dedication to both creativity and the bottom line.
My Expertise
CREATIVE & ART DIRECTION
FRONT-END WEB DESIGN
PERFORMANCE MARKETING
BRAND DEVELOPMENT
DIRECT MAIL
DIRECT RESPONSE DESIGN
AI ENHANCED CAMPAIGNS
PACKAGE DESIGN
DIGITAL MARKETING
GRAPHIC DESIGN
MARKETING STRATEGY
LOGOS & IDENTITY SYSTEMS
Professional Experience
Career Journey
Over 20 years of experience in creative direction, design, and marketing leadership roles.
LB Design Group, LLC
Creative Director & Designer
December 2023 – Present Lambertville, NJ
The best in creative design and marketing consulting for various clients across industries
Strategic creative direction and brand development for diverse client portfolio
End-to-end design solutions across print and digital platforms
Client consultation and project management
EXL Marketing Solutions
Creative Director & Designer
August 2015 – December 2023 New York, NY
Led creative direction for Fortune 500 clients, managing $140M in billings across print and digital campaigns
Designed deliverables for all direct-response campaigns, managing copywriters and web developers
Created powerful visuals for direct mail and digital channels (banners/Google/socials/SEM/SEO)
Saved a major client, with revenue over $53 million per year, earning me my first (but not last) merit raise.
The Laurel Group
Senior Art Director
February 2014 - August 2015 Hamilton, NJ
Created exceptional print, web, display and packaging design for top brands under the Johnson & Johnson banner
Led design for major J&J brands including Listerine, Aveeno, Neutrogena, Band-Aid, Zyrtec, and Rogaine
Created POP and FSI materials for personal goods and pharmaceutical sectors
Refreshed websites, digital marketing campaigns, and print collaterals for clients
F&W Professional Services
Marketing Director
August 2012 - February 2014 Hamilton, NJ
Managed marketing for 9 hospital-affiliated health centers including Princeton Fitness & Wellness
Led corporate communications for facility mergers and NFL partnerships
Developed comprehensive marketing strategies and materials
Coordinated with multiple stakeholders across healthcare facilities
VOLUNTEER WORK
Making a Difference
Bucks County Anti-Racism Coalition
Founder, Designer
Promote awareness, businesses, and authors in the community
SPLASH Classroom
Designer, Educator
Hands-on lessons to teach kids environmental stewardship
New Hope Celebrates
Events Coordinator
Expanding visibility, rights, and pride of the LBGTQA+ community
Fisherman’s Mark
Events Coordinator
Provide services, resources, and food to the underserved population
Visit New Hope & Greater Lambertville Chambers
Board Member, Designer
Supporting local business community growth and development
Kalmia Club
Volunteer Designer
The oldest female service organization in NJ
